This comprehensive course is designed to equip students with the knowledge and skills needed to start and successfully operate their own yoga business. Whether you aspire to open a yoga studio, offer online classes, or provide specialized yoga services, this course will guide you through the essential steps to turn your passion for yoga into a thriving business venture. Participants will learn about yoga business fundamentals, marketing strategies, legal considerations, and practical techniques for creating a sustainable and fulfilling yoga business. Our motive is to assist you in setting up your yoga studio, or school, or your online/offline business and we shall endeavour to match our deliverables with your goals.
Course Duration: 3 days (*1 day online session, 2 day sessions Residential)

What to expect?
- Introduction to Yoga Entrepreneurship: Understanding the yoga industry landscape, identifying the niche and target audience, setting clear goals and objectives for your yoga business. Detailed guidance into setting up your Yoga business such as the problems you may face in the beginning, the expenses that you will have to incur, what could be the risks and rewards of adopting different formats of teaching, online or offline, support and analysis for the same.
- Creating a Business Plan: Idea development, financial planning and budgeting, and legal requirements.
- Branding and Marketing: Building a strong brand identity, effective marketing strategies for your brand, online presence such as your website, social media (including Facebook & Instagram, Twitter /Linkedin / Pinterest )
- Location and space: Choosing the right location, design or set-up, equipments and prop selection
- Class module: Curriculum development and class planning, teaching techniques and styles
- Online presence and Technology: Website, Integrating online booking and scheduling systems, offering virtual classes and content creation
- Financial Management: Pricing your classes and services, revenue streams and income projections, managing expenses and financial sustainability
- Customer Relationships and Community Building: Building a loyal client base, organising yoga events and workshops
- Legal and Ethical considerations: Ethical guidelines and best practices
- Scalabillity and Growth: Expansion opportunities, Franchising and Partnership opportunities, long-term sustainability and personal growth
- Color and Moodboard preparation for the business plan
- Portfolio shoot for yoga pictures
Course Format
- Lectures, discussions
- Marketing campaign projects
- Exercises and case studies
- Final presentation of a yoga business proposal
- B-Plan development
Resources
Online resources and articles
Templates for business plans, marketing plans, and legal documents
Access to industry-specific software and tools
Depending on your requirement from us, we could extend support for a few weeks following the course date. For an additional fee, we would also help you with
- your marketing strategies, setting up your website, portfolio, social media presence( Facebook, Instagram, Twitter, Pinterest, etc depending upon your geographical location).
- listing your property on booking websites
- support in legal considerations
- online video or voice chat with course leaders for when you require it
By the end of this course, students will have the knowledge, skills, and confidence to start and manage their own yoga business. They will also have a well-defined business plan that can serve as a blueprint for launching their yoga venture. Additionally, students will be prepared to adapt to the evolving yoga industry and stay competitive in the market. Along with that student will have a yoga picture portfolio to use it for their social media and promotions. A website, Instagram & facebook business page created and managed by us for 1 month ( Additional charges for the future).
Sample Scedule
- 06:30 Dynamic Meditation
- 07:00 Asana
- 08:30 Self Expression(An empowering practice)
- 09:45 Breakfast
- 11:30 Marketing Theory
- 13:45 Lunch
- 15:30 Case study/ Discussion/ Processes
- 17:00 Photoshoot
- 18:30 Meditation
Please Note: This is just a sample schedule, we keep updating ourselves and may bring new update depending on the current market and students
Join us today!
Get a Ativo membership now, and join a squeaky clean and spacious club!